Large scale websites usually include expanding menus that can include dozens of links to other pages. Mega Menus facilitate the users with easy access to the categories they are searching for. But they may slow down the speed of the website and impact the rankings negatively. A website owner should not consider including them without having a thorough knowledge about the pros & cons.
How can mega menus be beneficial for your website?
- Easy Access
We all have visited the websites of these big brands – Adidas, H & M & Estee Lauder. The duration of our visit to such online stores is more than 15 to 20 minutes. Why? Because of the vastness of product availability. Would you agree if I say, our product-exploring journey would have gone so long if the products had not been organized into the menu-listed categories? It underlines the vitality of mega menu navigation.
- They Look Great!
Gone are the days when simple dropdowns used to do wonders for the website’s visual appeal. Today, people prefer using mega menu navigation rather than lame dropdowns. They are stylish, modern & attractive. People find websites with mega menus as credible.
Does mega menu navigation affect SERP rankings?
There is quite a buzz around whether menu navigation affects the rankings. Well…Mega Menus affect the rankings because of these reasons:
- Naming Menus with Keywords
When naming mega menus with keywords; using too many of them on the same page will infuriate Google. Because Google will get confused – ‘For which keywords the page needs to be ranked?’. Besides, this practice violates Google’s guidelines and is considered a clever way to stuff keywords.
- Equal Distribution of Page Rank
We are assuming that there is a small site that provides few services but has created complicated mega menu navigation & has regarded the subcategories as categories to increase the number of menus. This destroys the structured link hierarchies; consequently, PageRank will lower down. Apart from that, PageRank will get evenly distributed even among insignificant pages, which is not good for SEO.
- Tons of Links
Google advises keeping the minimum links on a page. But Mega Menus requires a bunch of them, which dilutes their value, and Google won’t get which one is most important.
- Internal Duplicate Content
Mega menus require a large body of code to function efficiently. This code replicates itself in all the web pages on the website, which arouses the issue of ‘Internal duplicity’.
- Mega Menu Code Pushes The Valuable Content Down
Since mega menus appear at the top, the entire code block occurs above the whole source code because of which valuable content goes down in the HTML Sources.
- Vast Mega Menu Navigation Confuses The Users
The MORE the number of products, the MORE will be the categories & subcategories, and the VASTER will be the menu navigation. Besides, users will get confused and find it challenging to find the desired category.
Complicated Mega Mega Navigation requires huge code blocks, which slows the website.
- Chances Of Increasing Errors, But Google Doesn’t Spare
Maintaining giant mega menu navigation is not a cakewalk. The risk of making a potential error keeps on hanging around. One mistake, and we are down.
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Ideal cases to include Mega menu navigation in your website:
- Show Everything Above The Fold
Using mega menu navigation is the best way to provide information to the users above the fold and to inform them about the offered services within 5 to 6 seconds.
- Big Sites With Humongous Product Availability Needs It
The sites like Bobbi Brown & eBay have plenty of products available. Such sites need a mega menu navigation system to show all the products.
- When ‘Drop Down Menu’ is Large
If the dropdown menu contains a lot of options, the site will lose its effectiveness. Besides, it kills the user experience. Using mega menus can prove immensely helpful in that scenario.
Mega menu navigation can harm your website If:
- You Don’t Offer Much Services & Products
Mega Menu Navigation is not for the sites offering limited services or products. Such sites can benefit from dropdowns.
- Your Homepage Contains Almost All Links
If your homepage is thoroughly filled with links pointing to the pages, then there is no need for mega menus navigation.
- You Don’t Want To Give Visitors a Choice To Visit Any Page
You must omit the Mega menu to keep the user’s focus gripped to only one page. To accomplish the objective, you should get a banner designed that directs the visitor to the desired page.
- Huge Number of People Access Your Site Through Mobile
It gets tough to access complicated mega menus through mobiles. It is not possible to make all the sections visible. If we try to do it by force, we can only make it by minimizing the font size of the link, which again is problematic as the users won’t be able to click on it.
Wrap Up!
It is pretty skeptical to conclude whether mega menus are suitable for websites. Some sites can benefit from these expandable menus, but for others, it can be a bane for their SERP rankings. It is suggested to approach an SEO strategist to find out if mega menus are favorable for a particular website or not. Also, dive into the ocean of knowledge about mega menus before using them on your website.
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